Brand Campaigns
Brand campaigns that reach more people for less
Our Mini Brand Campaigns ditch the traditional one-off, big bang campaign method in favour of a more efficient, accountable and impactful always-on approach.
Campaign and media strategy
Concept and creative
Artwork and copywriting
Measurement and optimization
Raising $3.6m in a single month
Up against market leaders with sizable brand and donor advantages, Penny Appeal Canada needed to achieve significant growth beyond its base.
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How to build a big brand on a small budget
Using the latest marketing effectiveness data and research, this report clearly explains how businesses and startups can build a big brand on a smaller marketing budget.
A simple one-ad campaign framework
A simple one-ad campaign framework
Brand building on a budget? Here’s how you can mimic the impact of a big TV advertising campaign using a single low-cost online video.
Why finding your hidden advantage can get people to buy more
Why finding your hidden advantage can get people to buy more
I’m going to share the exact formula we used to re-position Formula E Racing and Al Jazeera with real, measurable results.
Why repositioning your brand can result in radical growth
Why repositioning your brand can result in radical growth
See how Avis turned their biggest weakness into a strength and helped them win +36% market share in three years.
3 ways to measure brand awareness for free
3 ways to measure brand awareness for free
Brand awareness is a crucial piece of information for marketing and campaign strategies. If you don’t have the time or money for measurement surveys, here’s some other ways to estimate your brand’s awareness.
3 ways to lower your cost of acquisition
3 ways to lower your cost of acquisition
A short guide on managing your cost of customer acquisition (CAC) in the digital age.
Machiavelli and the dangers of UGC ads
Machiavelli and the dangers of UGC ads
Optimizing solely for attention in digital advertising is really dangerous. Ads that blend in get more clicks, but can erode brand equity and sales over time.
Why performance marketing won’t grow your brand
Why performance marketing won’t grow your brand
The rise of performance marketing has given us cheaper and more efficient ways to advertise, but has created very few big brands. Why?
Why brand has a bad reputation in the boardroom
How to frame brand as a driver of future growth to executives
The biggest mistake smaller brands make on social
You can still build brand on social, but it requires a different approach.
Classics Episode: 1960’s VW “Think Small” campaign from DDB
How, after World War II, would you market to the American public, a strange looking, small, inexpensive foreign car associated with Hitler's Germany? Imagine that was your brief.
Why performance marketing is killing your brand
Why performance marketing is killing your brand
The hidden flaw that stops PPC marketing from scaling your company profitably, and what you need to do to fix it
Our approach to always-on brand campaigns
Our approach to always-on brand campaigns
Reach more people for less
How to get the budget for brand building
It's not about building brand awareness or emotional connections. It's building a pipeline of future customers.
Giving the gift of trusted news
With ambitious targets, the Star needed to find a fresh way to drive subscriptions.
Unlocking the best of Canada for newcomers
Repositioning and redesigning Canoo to get the app into more people's hands
Read case studyShow your colleagues what brand can do for your business. Start a project today
TESTIMONIALS
“Penny Appeal Canada is on a mission to change the shake up the Canadian charity space and Creative Business Company is critical to making that happen. They helped us re-think our go-to-market approach with rigorous evidence-based strategy and groundbreaking creative executions. A game-changer for our charity and trendsetter in the industry.”
Fees
360 Growth Plan
Develop a comprehensive 12 month marketing plan for growth.
$115,000
Includes:
Deluxe research package ($65,000 value)
Media planning package ($6,000 value)
In-person strategy session ($25,000 value)
6-week brand Blueprint Bootcamp
Our team of experts builds your business case for brand marketing.
$39,000
Includes:
Lean-luxe research package ($30,000 value)
Budget brand-building framework ($500 value)
Remote ROI forecasting training ($3,000 value)
Brand investment consultation
(x3) days of 1-1 consulting time to help your team complete and present the business case for investing in brand initiatives.
$9,000
Brand architecture
Strengthen and build equity across your portfolio with an easy and intuitive architecture plan.
$75,000
Includes:
Brand hierarchy
Organizing principles
Brand relationships
Brand portfolio
Streamline your services and make them easier to buy with a brand portfolio strategy.
$90,000
Includes:
Organizing principles
Product/Services naming
Value propositions
Employee induction
Educate and onboard employees and prepare launch your new brand both internally and externally.
$30,000
Includes:
Training workshops
Brand handbook
Messaging sheets
Brand positioning
Find the messaging that creates more conversions.
$60,000
Includes:
Brand purpose & values, slogan, value propositions, messaging framework
Brand identity
Create a visual identity that stands out and gets remembered.
$65,000
Includes:
Logo, colour palette, imagery, photography, brand guidelines
Brand voice
Create clear, consistent messaging guidelines for all marketing and communications touchpoints.
$25,000
Includes:
Messaging and tone-of-voice guidelines, brand induction, messaging workshop
6-month campaign
Best for exit-stage start-ups and medium sized challenger brands who want to build brand awareness and reduce CAC.
$130,000
Includes:
Campaign strategy, media strategy, hero brand anthem (x1), landing pages (x1), short video stories (x3), digital banners (x6), static posts (x6)
Production costs not included
3-month campaign
Best for growth-stage start-ups and ambitious small business who want to reach more customers profitably.
$75,000
Includes:
Campaign strategy, light media strategy, landing pages (x1), short video stories (x3), digital banners (x6), static posts (x6)
Production costs not included
12-month campaign
Best for challenger brands ready to take on market leaders who want to scale brand awareness, reduce CAC and lower price sensitivity.
$200,000
Includes:
Campaign strategy, media strategy, hero brand anthem (x2), landing pages (x2), short video stories (x6), digital banners (x12), static posts (x12)
Production costs not included
