Whitepaper

How challengers can position for growth

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Using case studies and our experience working with international brands, this presentation clearly explains how challengers can use positioning to unlock the power of brand marketing.

What's stopping companies from creating good brand advertising?

Why brand marketing is misfiring

What's stopping companies from creating good brand advertising?

Using positioning to unlock the next phase of brand-led growth.

How to get brand marketing back on track

Using positioning to unlock the next phase of brand-led growth.

How to find your hidden advantage, and apply it across your business and marketing campaigns.

A formula for coming first

How to find your hidden advantage, and apply it across your business and marketing campaigns.

Fighting where you can come first.

Dramatising your difference

Fighting where you can come first.

Here’s everything you’re getting when you download today

Why poor positioning kills conversions
Finding the sweet spot between purpose and product-first positioning
Finding space you can own
The six sources of advantage that every brand can use to challenge market leaders
Creating brand advertising that sells
Unlocking your hidden advantage to create more effective and memorable brand marketing