You can’t scale profitably without a strong brand
Brand has a reputation problem: it’s seen as expensive, unaccountable and incapable of making any real financial impact. But we know its true potential. And we help strategic marketers unlock brand, and its value.
By using language that persuades
We re-frame brand as a commercial engine – to make not investing in your brand look risky.
By creating tangible value, fast
Our brand work delivers results. Not “over time”. Not fuzzy brand equity. But real results this quarter. Results you can shout about around eight weeks after launch.
By using metrics they can’t argue with
We have practical, simple tools that measure the impact of brand. Analyzing brand performance using KPIs that show up in your P&L.
By championing brand. And championing you
The more your business underdogs brand, the hungrier we are to work with you to unlock its value.
Our core team
Faisal Siddiqui
Founder
A board level strategist for Fortune 500s, start-ups and non-profits, Faisal delivers high performance brand and marketing strategies that help organisations scale and speed up.
Ian Barnard
Strategy Director
A brand and marketing consultant with hands on experience in scaling companies, Ian creates brand strategies that deliver bottom-line results.
Felicia Rosenzweig
Strategy Director
A senior consultant and advisor with strong and diverse experience in customer / employer brand, marketing, innovation and customer / employee experience across sectors and geographies.
Turlough Fortune
Creative Director
A brand and identity designer, with over 12 years’ experience working in some of London’s most respected design and branding studios.
Toby Ingram
Copywriter
Toby is a brand and strategy writer who converts strategic thinking into clear, human language, building distinctive stories, messages and communications.
Dan Mcallister
Copywriter
Dan is has helped businesses from Christie's to Nestlé get their story straight, and express their value and difference, in a language that provokes, informs and inspires.
Jean-Remy Benat
Art Director
Jean Remy is an experienced Designer and Art Director with over 7 years experience in digital design, brand identity, editorial design, motion design, video editing.
Iain Montgomery
Innovation Director
Iain has spent the past decade helping established organizations identify, design and launch the breakthrough new propositions critical for their long term futures.
awards
2023 Transform Award
2022 Transform Award
2022 Transform Award
2023 Transform Award
2023 Transform Award
2023 Transform Award
2022 Strategy Awards
selected clients
news
The Brand Investment Blueprint
The exact process we use to convince executives to invest in brand
How challengers can position for growth
Using case studies and our experience working with international brands, this presentation clearly explains how challengers can use positioning to unlock the power of brand marketing.
How to build a big brand on a small budget
Using the latest marketing effectiveness data and research, this report clearly explains how businesses and startups can build a big brand on a smaller marketing budget.
Machiavelli and the dangers of UGC ads
Machiavelli and the dangers of UGC ads
Optimizing solely for attention in digital advertising is really dangerous. Ads that blend in get more clicks, but can erode brand equity and sales over time.
Why performance marketing won’t grow your brand
Why performance marketing won’t grow your brand
The rise of performance marketing has given us cheaper and more efficient ways to advertise, but has created very few big brands. Why?
Why finding your hidden advantage can get people to buy more
Why finding your hidden advantage can get people to buy more
I’m going to share the exact formula we used to re-position Formula E Racing and Al Jazeera with real, measurable results.
Measuring marketing strategy
The differences between B2B and B2C marketing, and some real advice on how to take your strategy from flab to fabulous.
Why brand has a bad reputation in the boardroom
How to frame brand as a driver of future growth to executives
Opportunity in being the underdog
Why admitting that your second best can be persuasive and profitable
Build the business case for brand marketing
Build the business case for brand marketing
Our CMO workshops help you build the business case for brand marketing and forecast the results on the bottom line
Convincing skeptical executives to invest in brand
Convincing skeptical executives to invest in brand
The step-by-step process I use with our clients to get the budget for creating world-class brand advertising that sells more stuff
Why performance marketing is killing your brand
Why performance marketing is killing your brand
The hidden flaw that stops PPC marketing from scaling your company profitably, and what you need to do to fix it
How to get the budget for brand building
It's not about building brand awareness or emotional connections. It's building a pipeline of future customers.
How good positioning serves as a filter for decision making
How do you build a brand positioning that doesn’t just influence communications, but the proposition?
6 sources of advantage post
How do you differentiate yourself when you’re up against a bigger competitor with deeper pockets and a broader set of capabilities?
Making a B2B organization greater than the sum of its parts
Re-structuring a $2bn financial services brand to better understand themselves.
Helping Formula E create a new category of sport
We framed the space around their strengths, creating a new $1bn category of motorsport called City Street Racing.
Positioning an open-source software pioneer for explosive growth
Boosting conversions across the funnel with a refreshed positioning, messaging and visual identity
