Portfolio & Architecture
Brand portfolio strategies that simplify your offer
Show your business that brand goes beyond comms, with brand portfolio strategies that kill portfolio bloat and make it easier to buy.
Brand portfolio strategy
Brand architecture strategy
Governance and systems
Employee induction
Making a B2B organization greater than the sum of its parts
Re-structuring a $2bn financial services brand to better understand themselves.
View the case study
How to build a big brand on a small budget
Using the latest marketing effectiveness data and research, this report clearly explains how businesses and startups can build a big brand on a smaller marketing budget.
What successful brand teams are prioritizing for 2024
What successful brand teams are prioritizing for 2024
Two things successful brand teams are doing to add value to the business in 2024, and two things they are not.
Positioning an open-source software pioneer for explosive growth
Boosting conversions across the funnel with a refreshed positioning, messaging and visual identity
Making the network’s diversity their difference again
We helped Al Jazeera be a voice for all by making diversity their difference again.
Why marketers need to be at the M&A table
Why marketers need to be at the M&A table
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TESTIMONIALS
“Creative Business Company has unique brand expertise that is very difficult to find. Their skills and approach result in exceptional quality work with the right amount of rigor and long-term focus.”
“Faisal worked with the global brand strategy team at Shell to develop a set of strategic equities that would serve as the foundation for the Shell brand globally. His approach was rigorous, analytical and thoughtful and ultimately this piece of work became known as the Shell way. A pleasure to work with.”
“For anyone cautiously considering brand, CBC are THE GUYS FOR YOU. Software developers are typically brand skeptical, but with logic, a lot of persistence, and their famous no B.S. approach, CBC managed to transform our leadership team from brand skeptics to brand advocates. I consider them essential partners helping power Callstack’s next phase of growth.”
“Creative Business Co’s business led approach to brand strategy encouraged us to form a strong guest experience team to actualize our brand promise in more than 90 customer touchpoints. I am grateful to you and the team for helping us define the soul of our brand.”
“I worked with Faisal and his team for more than three years, leveraging the power of our brand to unlock a new phase of growth for Al Jazeera’s portfolio of channels, products, and services. From the world-class research-based brand strategy which brought an evidence-based approach to decision making, to the positioning which pinpointed the heart and soul of the Al Jazeera brand, Faisal helped to build the infrastructure for clear policy decisions on content, communications, and new product branding.”
Fees
360 Growth Plan
Develop a comprehensive 12 month marketing plan for growth.
$115,000
Includes:
Deluxe research package ($65,000 value)
Media planning package ($6,000 value)
In-person strategy session ($25,000 value)
6-week brand Blueprint Bootcamp
Our team of experts builds your business case for brand marketing.
$39,000
Includes:
Lean-luxe research package ($30,000 value)
Budget brand-building framework ($500 value)
Remote ROI forecasting training ($3,000 value)
Brand investment consultation
(x3) days of 1-1 consulting time to help your team complete and present the business case for investing in brand initiatives.
$9,000
Brand architecture
Strengthen and build equity across your portfolio with an easy and intuitive architecture plan.
$75,000
Includes:
Brand hierarchy
Organizing principles
Brand relationships
Brand portfolio
Streamline your services and make them easier to buy with a brand portfolio strategy.
$90,000
Includes:
Organizing principles
Product/Services naming
Value propositions
Employee induction
Educate and onboard employees and prepare launch your new brand both internally and externally.
$30,000
Includes:
Training workshops
Brand handbook
Messaging sheets
Brand positioning
Find the messaging that creates more conversions.
$60,000
Includes:
Brand purpose & values, slogan, value propositions, messaging framework
Brand identity
Create a visual identity that stands out and gets remembered.
$65,000
Includes:
Logo, colour palette, imagery, photography, brand guidelines
Brand voice
Create clear, consistent messaging guidelines for all marketing and communications touchpoints.
$25,000
Includes:
Messaging and tone-of-voice guidelines, brand induction, messaging workshop
6-month campaign
Best for exit-stage start-ups and medium sized challenger brands who want to build brand awareness and reduce CAC.
$130,000
Includes:
Campaign strategy, media strategy, hero brand anthem (x1), landing pages (x1), short video stories (x3), digital banners (x6), static posts (x6)
Production costs not included
3-month campaign
Best for growth-stage start-ups and ambitious small business who want to reach more customers profitably.
$75,000
Includes:
Campaign strategy, light media strategy, landing pages (x1), short video stories (x3), digital banners (x6), static posts (x6)
Production costs not included
12-month campaign
Best for challenger brands ready to take on market leaders who want to scale brand awareness, reduce CAC and lower price sensitivity.
$200,000
Includes:
Campaign strategy, media strategy, hero brand anthem (x2), landing pages (x2), short video stories (x6), digital banners (x12), static posts (x12)
Production costs not included
