Brand Planning
Business cases that help you prove the ROI of brand
We use a practical and simple methods for measuring the impact of brand, with analysis that only features KPIs that show up on a P&L. Get the budget for brand by using our free resources below, or give us a call if you'd like help doing it instead.
Market segmentation
Brand investment planning
Customer/market research
Key purchase drivers
The Brand Investment Blueprint
The exact process we use to convince executives to invest in brand
Download the guide
How to build a big brand on a small budget
Using the latest marketing effectiveness data and research, this report clearly explains how businesses and startups can build a big brand on a smaller marketing budget.
How to increase profits in a recession
How to increase profits in a recession
Why proper pricing is crucial to surviving recessions, and how you can raise them even when most customers are looking for a deal.
3 ways to measure brand awareness for free
3 ways to measure brand awareness for free
Brand awareness is a crucial piece of information for marketing and campaign strategies. If you don’t have the time or money for measurement surveys, here’s some other ways to estimate your brand’s awareness.
3 ways to lower your cost of acquisition
3 ways to lower your cost of acquisition
A short guide on managing your cost of customer acquisition (CAC) in the digital age.
Why performance marketing won’t grow your brand
Why performance marketing won’t grow your brand
The rise of performance marketing has given us cheaper and more efficient ways to advertise, but has created very few big brands. Why?
Measuring marketing strategy
The differences between B2B and B2C marketing, and some real advice on how to take your strategy from flab to fabulous.
Why brand has a bad reputation in the boardroom
How to frame brand as a driver of future growth to executives
The biggest mistake smaller brands make on social
You can still build brand on social, but it requires a different approach.
Build the business case for brand marketing
Build the business case for brand marketing
Our CMO workshops help you build the business case for brand marketing and forecast the results on the bottom line
Convincing skeptical executives to invest in brand
Convincing skeptical executives to invest in brand
The step-by-step process I use with our clients to get the budget for creating world-class brand advertising that sells more stuff
How to get the budget for brand building
It's not about building brand awareness or emotional connections. It's building a pipeline of future customers.
Positioning an open-source software pioneer for explosive growth
Boosting conversions across the funnel with a refreshed positioning, messaging and visual identity
Helping a global fintech grow beyond its base
We helped Wahed develop a global brand strategy that would broaden their brand’s relevance beyond their base.
Why hard times = good times for challenger brands
Downturns are one of the few times that challenger brands can become champions. But most waste the chance, and stay small. Here’s why it’s a now-or-never moment if you’re looking to grow…
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TESTIMONIALS
“It has been an absolute pleasure working with Faisal and his team. His brand knowledge, insight, and expertise were unapparelled and a huge advantage to our business. He successfully pinpointed the critical brand challenges and unlocked our key strengths, framing them in a differentiated way. Not only this, but he creatively communicated the positioning in a manner that helped us stand out.”
“For anyone cautiously considering brand, CBC are THE GUYS FOR YOU. Software developers are typically brand skeptical, but with logic, a lot of persistence, and their famous no B.S. approach, CBC managed to transform our leadership team from brand skeptics to brand advocates. I consider them essential partners helping power Callstack’s next phase of growth.”
Fees
360 Growth Plan
Develop a comprehensive 12 month marketing plan for growth.
$115,000
Includes:
Deluxe research package ($65,000 value)
Media planning package ($6,000 value)
In-person strategy session ($25,000 value)
6-week brand Blueprint Bootcamp
Our team of experts builds your business case for brand marketing.
$39,000
Includes:
Lean-luxe research package ($30,000 value)
Budget brand-building framework ($500 value)
Remote ROI forecasting training ($3,000 value)
Brand investment consultation
(x3) days of 1-1 consulting time to help your team complete and present the business case for investing in brand initiatives.
$9,000
Brand architecture
Strengthen and build equity across your portfolio with an easy and intuitive architecture plan.
$75,000
Includes:
Brand hierarchy
Organizing principles
Brand relationships
Brand portfolio
Streamline your services and make them easier to buy with a brand portfolio strategy.
$90,000
Includes:
Organizing principles
Product/Services naming
Value propositions
Employee induction
Educate and onboard employees and prepare launch your new brand both internally and externally.
$30,000
Includes:
Training workshops
Brand handbook
Messaging sheets
Brand positioning
Find the messaging that creates more conversions.
$60,000
Includes:
Brand purpose & values, slogan, value propositions, messaging framework
Brand identity
Create a visual identity that stands out and gets remembered.
$65,000
Includes:
Logo, colour palette, imagery, photography, brand guidelines
Brand voice
Create clear, consistent messaging guidelines for all marketing and communications touchpoints.
$25,000
Includes:
Messaging and tone-of-voice guidelines, brand induction, messaging workshop
6-month campaign
Best for exit-stage start-ups and medium sized challenger brands who want to build brand awareness and reduce CAC.
$130,000
Includes:
Campaign strategy, media strategy, hero brand anthem (x1), landing pages (x1), short video stories (x3), digital banners (x6), static posts (x6)
Production costs not included
3-month campaign
Best for growth-stage start-ups and ambitious small business who want to reach more customers profitably.
$75,000
Includes:
Campaign strategy, light media strategy, landing pages (x1), short video stories (x3), digital banners (x6), static posts (x6)
Production costs not included
12-month campaign
Best for challenger brands ready to take on market leaders who want to scale brand awareness, reduce CAC and lower price sensitivity.
$200,000
Includes:
Campaign strategy, media strategy, hero brand anthem (x2), landing pages (x2), short video stories (x6), digital banners (x12), static posts (x12)
Production costs not included
