How challengers can position for growth

Using case studies and our experience working with international brands, this presentation clearly explains how challengers can use positioning to unlock the power of brand marketing.

A preview of what is inside

Why brand marketing is misfiring

What's stopping companies from creating good brand advertising?

How to get brand marketing back on track

Using positioning to unlock the next phase of brand-led growth.

A formula for coming first

How to find your hidden advantage, and apply it across your business and marketing campaigns.

Dramatising your difference

Fighting where you can come first.

Extended Knowledge

What successful brand teams are prioritizing for 2024

Article

21 Sep

Two things successful brand teams are doing to add value to the business in 2024, and two things they are not.

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Why finding your hidden advantage can get people to buy more

Article

5 Oct

I’m going to share the exact formula we used to re-position Formula E Racing and Al Jazeera with real, measurable results.

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Why hard times = good times for challenger brands

Article

26 Apr

Downturns are one of the few times that challenger brands can become champions. But most waste the chance, and stay small. Here’s why it’s a now-or-never moment if you’re looking to grow…

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What do you want to be famous for?

In 30 minutes, we’ll show you how to turn your top-of-mind investments into bottom-line results. If we’re not the right fit, we’ll tell you. We take on a small number of clients at any given time.

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