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Transforming the airline into a transfer superhub
A vision for a new subscriber experience
WHAT THEY SAID
Brand and Communications Manager
Director, Brand, Marketing and Communications
Chief Marketing Officer
Chief Executive Officer
ANNA MARIE MENEZES
VP, Marketing & Revenue
The Message Magazine
“Study after study has shown that between 70 to 90 per cent of M&As deals end in failure. One way to manage downside risk is by recognizing the role of the brand in the business logic of the deal, with important brand-related decisions made earlier and with the required rigour.
OP-ED BY FAISAL SIDDIQUI
Stay close to what matters most,” a new brand campaign promoting the daily newspaper’s ongoing commitment to the quality journalism embodied by its famed Atkinson Principles.
LATEST BLOG ARTICLE
Using the latest marketing effectiveness data and research, this report clearly explains how businesses and startups can build a big brand on a smaller marketing budget.
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