Get your brand back in the black
Business leaders are quick to shout about the value of their brand. But slow to invest in it. We transform brand from a cost center in the red, to a revenue driver in the black.
How we do it
Get the budget for brand
Win over the C-suite by proving the impact brand has on the bottom line
Brand Planning
Create messaging that converts
Find the sweet spot between what makes you unique and what makes people buy
Brand Positioning
Lower your cost of acquisition
Reach more customers and acquire them for less with always-on brand campaigns
Brand Campaigns
Make it easier to buy
Streamline your offerings and reduce client confusion with a brand portfolio strategy
Brand Portfolio Strategy
Brand with a big “B”
Brand with a little “b” is just a communication device. We give brand a big “B”. Transforming it into a financial asset that generates revenue, thrives under management and grows in tangible, accountable value.
CBC IMPACT
Year on year return on ad spend (ROAS) for Penny Appeal Canada from introducing a top of funnel campaign into their existing go-to-market activities
Increase in MQLs for Callstack, thanks to a new positioning that helped them claim category ownership in a crowded software development space
Lift in onsite conversion for EngagedMD thanks to new full funnel messaging that helped them reposition in a crowded medtech space
Transform and Strategy Magazine Awards for winning case studies in brand positioning, visual identity and brand campaigns. 3 Gold, 4 Bronze
TESTIMONIALS
“Creative Business Company has unique brand expertise that is very difficult to find. Their skills and approach result in exceptional quality work with the right amount of rigor and long-term focus.”
“Faisal worked with the global brand strategy team at Shell to develop a set of strategic equities that would serve as the foundation for the Shell brand globally. His approach was rigorous, analytical and thoughtful and ultimately this piece of work became known as the Shell way. A pleasure to work with.”
“I’ve worked with a lot of third party vendors over the course of my career… NEVER has an external partner understood our business and our needs as well as Creative Business Company. The final output shows just how much pride they take in their work and their desire for us to be successful.”
“For anyone cautiously considering brand, CBC are THE GUYS FOR YOU. Software developers are typically brand skeptical, but with logic, a lot of persistence, and their famous no B.S. approach, CBC managed to transform our leadership team from brand skeptics to brand advocates. I consider them essential partners helping power Callstack’s next phase of growth.”
“Penny Appeal Canada is on a mission to change the shake up the Canadian charity space and Creative Business Company is critical to making that happen. They helped us re-think our go-to-market approach with rigorous evidence-based strategy and groundbreaking creative executions. A game-changer for our charity and trendsetter in the industry.”
“Hoopo is on a mission to re-imagine the charity space and Creative Business Company’s work is a game-changer in helping us make that happen. From the incisive brand strategy that helped us distill our key differentiator, to streamlining our portfolio of programs and offers, to the distinctive visual identity that helps us challenge the worn codes of the category, this wasn’t just a brand transformation but a business one. We have just launched the new brand and the response from our partners, donors and the community has been terrific.”
Resources for strategists
Our goal is to help you achieve yours. That means equipping more strategic marketers just like you, with the tools you need to unlock the value of brand in your organization
How to build a big brand on a small budget
Using the latest marketing effectiveness data and research, this report clearly explains how businesses and startups can build a big brand on a smaller marketing budget.
How challengers can position for growth
Using case studies and our experience working with international brands, this presentation clearly explains how challengers can use positioning to unlock the power of brand marketing.
The Brand Investment Blueprint
The exact process we use to convince executives to invest in brand
